Dani and daughters

The Story Behind Summer & Lu: How Dani Barker Created a Brand Inspired by Her Daughters

The Story Behind Summer & Lu:

Summer & Lu; A heartfelt creation inspired by Dani's two daughters, Summer & Luna.

With over a decade of experience in the beauty industry and a successful beauty salon to her name, Dani turned her passion into a new venture: Summer & Lu. 
She envisioned a brand that makes beauty effortless, fun, and enjoyable.

Inspired by her own busy life, Dani discovered that even on the most chaotic days, a swipe of lip oil or a quick brow fix can make all the difference.

With Summer & Lu, Dani aims to share that same confidence with women everywhere. Beauty is supposed to be fun, not stressful!

Dani wanted to build a brand that reflected her daughter's spirits: fun, vibrant and full of life. Summer & Luna's unique personalities sparkle in every detail of the brand from the effective products to the playful pink and red packaging. 

Think of Summer & Lu as your go-to for beauty essentials that fit perfectly into your fast-paced life.

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